With the release of their 53rd animated feature
film Frozen recently I am taking a look back at the mouse house itself from its
inception to its present and recommending some of its finest films for your
viewing pleasure.
The Walt Disney Company is one of the most successful
conglomerate businesses in the world; now owning Marvel, Pixar, ABC television
network and Lucas Films which it bought last year for a staggering $4.5
billion. It has one of the most recognised symbols in the world and Disneyland
is a dream holiday for families. So how did one man create one mouse and turn
that into one of the most thriving and beloved companies in history in the
process?
Walt Disney was born in 1901 in Chicago; he started his
company in 1923 with his brother Roy as the Disney Brothers Cartoon Studio (it
took on its current name in 1986). They worked in the animation industry,
finally making it big with the creation and introduction of Mickey Mouse in
1928 with Disney’s first sound film Steamboat Willie. It was the success
of his Mickey Mouse series that lead to the advancement to feature length
films.
In 1934 Walt Disney started planning and producing his first
feature length film, it took 3 years to complete. Snow White and the Seven Dwarfs
was released in 1937 and became the highest grossing film of the time (up until
1939). Disney delivered further high quality films into the early 1940’s many
of which are still family favourites today, including Pinocchio (1940) about a
wooden puppet that is given life by a fairy. Fantasia (1940) a miss
hit for Disney but a charming film; featuring cartoons put to classical music. Dumbo
(1941) the baby elephant who can fly due to his enormous ears and Bambi
(1942) about a baby deer and his life growing up in the forest. This
last entry is a must see if only to see many grown men choke up (I’m sure you
know which moment I’m talking about) as World War 2 began many of Disney’s
animation team were drafted and it was a quiet time for the studio.
It took until the release of Cinderella (1950); about the young girl mistreated by her
step-family but ending up marrying a prince for Disney to get back on track. They
also released Alice in Wonderland (1951) and Peter Pan (1953) based on
the classic children’s stories, both of which had been in production before the
war. In 1950 Walt Disney also launched into live action feature films with the
classic Treasure Island. In 1953 Disney created their own distribution
department Buena Vista. They also branched out further still in 1950 with a
television programme on the NBC network; in 1954 they created Disneyland which became one of the
longest running programmes in history.
The Disney
Company became more and more successful in every area it pursued, Lady
and the Tramp (1955),
Sleeping Beauty (1959) and One
Hundred and One Dalmatians (1961) (clue to the plots are in the titles) became classic favourites. The live
action attempts such as Pollyanna (1960) and The Parent Trap (1961)
were big successes for Disney. But even more so was the masterpiece that was Mary
Poppins (1964) based on P. L. Travers books about the flying nanny; which
won Julie Andrews an Academy Award for Best Actress is still fondly viewed today
by new generations of children and families. In 1964 Walt Disney had scouted
and found the location for his second Disneyland (to be called Disney World) in
Orlando Florida, things were going incredibly well for the Company.
On December 15th 1966 Walt Disney died from
complications involving lung cancer and Roy Disney became the CEO of the
company. The last film that was supervised by Walt before his death was
released in 1967; The Jungle Book tells the tale of a young boy who grows up in
the jungle among the animals and due to the return of a fearsome tiger must
return to the local village where he can be safe among his kind. With magical
songs and a fantastic story The Jungle Book has become one of
the highest regarded of the Disney canon.
The 70’s brought a post-Walt Disney future and the first film
released was The Aristocats (1970) which did good business. Followed closely
by the live action mixed with animation classic Bedknobs and Broomsticks (1971)
starring Angela Lansbury; so far so good for the Disney team. But another blow
in the form of the death of Roy Disney in 1971 left the company in the hands of
others.
The 1970’s was a time of change for the Disney company,
trying to create great films and also keep to the image Walt Disney had created
for his company was a tricky path to follow; there were many good examples such
as Robin
Hood (1973), the animated film portraying the famous do-gooder as a
fox. Freaky
Friday (1976); the live action comedy starring a young Jodie Foster who
swaps bodies with her mother and the mouse team whose job it is to help
children in need; The Rescuers (1977).
However none of these have had quite the impact that a film such as Snow
White or Mary Poppins had on audiences. This troublesome time continued for Disney, even became worse
in the 1980’s with efforts like The Black Cauldron (1985) failing to
spark interest with audiences, this is not to say that the company was not
doing well; on the contrary Disneyland was booming and it’s Television division
had some great programmes on schedule but it wasn’t until 1989 with The
Little Mermaid that the last golden age of Disney feature films really
began.
Ask anyone what their favourite Disney film is and there is a
very high percentage it will come from the following list of spectacular films
released in the 1990’s. Disney seemed to have found its magic again and created
some truly amazing movies. Beauty and the Beast (1991) was the
first animated feature nominated for an Oscar for Best Film, it was followed by
Aladdin
(1992) and my personal favourite The Lion King (1994). I think the
reason these films did so well was a combination of things; great songs written
by well-known artists of the day, famous actors with distinctive voices were
drawn to the heart-warming stories being created; it is by bringing all these
elements together that had spectacular results. By the late nineties into the noughties Disney was creating
more live action than animation, for every 5 or 6 live action films there was a
Hercules
(1997) or Treasure Planet (2002). Disney has long been in collaboration
with Pixar and many are unaware of the difference but in comparison it was
clear that Pixar was producing gold the likes of Toy Story (1995), Finding
Nemo (2003) and Wall E (2008) and Disney was
trailing far behind with unmemorable and unimaginative offers.
Happily things have begun to look up for Disney, it has never
struggled with its many other divisions; Television, the theme parks etc. It
also now owns many separate businesses so that it controls more than anyone
could probably imagine. But now the poor productions that have been coming from
the film department seem to be behind them. With the release of Tangled
(2010) and Brave (2012) the quality of all the elements required to make a
successful movie appeared once again, it is clear in watching the movies that a
lot of time has gone into the casting, the screenplay and the songs as well as
the animation. Disney now has to live up to the likes of Pixar, DreamWorks and
other companies who are vying for the top spot in their field. With the release
of Frozen
(2013) Disney have shown that they are not done yet and have a lot of
fight left in them. With an impressive looking schedule for the next few years
it’s clear that Disney are aiming to do Walt proud again and give us some more
classics to gush over and force our children to watch in years to come just so
we can watch them again. I for one can’t wait to see what they come up with.
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